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Over The Counter Otc DrugsX
Kalorama Information has the data you need on the over-the-counter (OTC) pharmaceuticals market. As the pharmaceutical industry has grown, patients have become more involved in healthcare issues and have taken some medical treatment into their own hands. This has provided an opportunity for pharmaceutical companies to invest in research and development of OTC drugs. Kalorama looks at the OTC market, which includes weight loss, gastrointestinal, allergy, sleep-aid, cough, cold, and sinus drugs, among others, providing insights into pharma company strategic planning in this growing marketplace.
- $2,625.00 – $5,250.00Switching dosages and ingredients of prescription medicines to the over-the-counter market is not new. In the past 30 years, more than 70 switches have produced hundreds of brands competing in the consumer market, and the pace promises to accelerate. Going OTC is one of a number of strategies marketers can use to extend the revenue […]May 1, 2003