How Can Our Breadth of Expertise Enable Your Market Research Needs?
In addition to the life sciences, we cover adjacent markets wherever analytical instruments are used, including food & beverage quality control, environmental testing, materials science and chemical manufacturing.
We have vast experience exploring all aspects of the life science market from basic and translational research, to biopharmaceutical process development, scale-up and manufacturing.
We investigate the unique needs of clinical labs to understand the issues surrounding accreditation, platform adoption, test panels, reimbursement issues for both clinical chemistry and molecular diagnostics.
IMV’s census databases provide a wealth of information which is used to efficiently target specific market segments in the radiology, cardiology and radiation oncology markets, thus reducing the time and expense of research.
How We Do It
We will work closely with you to configure a study that strikes the right balance between depth and breadth, quantitative and qualitative insights, urgency and precision.
Qualitative Market Research
Engage, understand and satisfy customers
We have Full-Service Qualitative Capabilities
We recruit highly-specialized, qualified and verified participants globally, interviewed by experienced moderators and uncover unparalleled insights. Interviews conducted in local language when necessary based on subject and region of research.
Qualitative Data Collection Methodologies Include:
Telephone or Webcam-enabled Interviews, Online or In-Person Focus Groups, In-Lab Product Handling Testing.
100 qualified responses about your product in 5 days
RateMyProduct™ is an online benchmarking research tool highlights feedback from prospective customers by leveraging the expertise, selectivity and availability of The Science Advisory Board and provides results within 5 business days.
The automatically generated online report allows product managers to test their new product ideas against a database of norms created from other products evaluated and obtain critical insights at a low cost.
What Makes Science and Medicine Group Different?
We have a broad, unique mix of capabilities, unmatched by any other firm supplying services in this space, including: