Description
More than 42,000 Instruments at over 5,000 Facilities across a Dozen Modalities — 12 Month License with Quarterly Refresh
The most comprehensive database of installed clinical diagnostic equipment in the U.S. The Kalorama Information MasterFile contains detailed information on more than 5,300 hospitals and testing facilities and over 42,000 clinical diagnostic instruments across 12 modalities:
- Blood Gas Analyzers
- Chemistry
- Coagulation
- HbA1c
- Hematology
- Immunoassay
- Integrated Chem/Immuno
- Mass Spectrometry
- Microbiology AST ID
- Microbiology Blood Culture
- Molecular Diagnostics
- Next-Generation Sequencing
- Urinalysis Analyzers (automated)
The Kalorama Clinical Diagnostics MasterFile supports strategic planning, sales force optimization, and account-based marketing. It can be easily imported into your company’s CRM for territory management and prospecting.
Key Benefits
- Supplements and verifies information collected by manufacturers’ sales team
- Provides opportunities to target labs and imaging departments with old or outdated equipment
- Helps you locate where the competition is strong or vulnerable
- Can be linked to sources of IDN data so that you can understand the resources of an entire IDN; critical to the current healthcare environment
- Provides geographic information from ESRI data which can be used to target areas with the highest population, lab expenditures on instruments
- Decision makers and planned purchases — list of people known to be involved in the decision making for the site
- Replacement cycle targeting — Highlight and target accounts where equipment has aged beyond average life
- Manufacturer preference targeting — Highlight and target accounts where manufacturer preference is changing (Win/Loss Updating)
- Site Diversity: Sales teams have the ability to have a 360 degree view of the institution prior to walking through the door and understand the landscape versus competition
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The Clinical MasterFile of Kalorama Information market research reports and is produced by IMV, a sister company to Kalorama Information. It is not included in subscriptions unless purchased separately by the customer.
