Description
The private label over-the-counter (OTC) market has been gaining ground rapidly over the past five years. The private label sector has shed its image of being a ‘me-too’ version of national brands and worked toward offering quality and innovation at an economical price. With benefits for consumers, retailers, and manufacturers, private label healthcare should experience solid growth through the end of the decade.
This report on the U.S. market for OTC private label products presents an in-depth analysis of the performance of various OTC private label drugs and healthcare products, including:
- Cough, Cold, Allergy & Sinus
- Analgesics
- First Aid
- Anti-Smoking
- Gastrointestinal
- Foot Care
- Contraceptives/Family Planning
- Sleeping Aids
- Eye care
- Miscellaneous Remedies
The report provides sales figures for private label products in relation to branded products in each category, analyzes average unit pricing, details consumer demographics and attitudes toward private label products, reports ad spend and new product introductions by the various retailers, and discusses the trends and issues shaping the private label market of the future. In addition, profiles of the major manufacturers and retailers outline the financial positions and new developments among the major private label players.
The reports research methodology includes a combination of primary and secondary research. Information Resources Inc. (IRI) and Simmons Market Research Bureau (SMRB) provided primary research findings; secondary research included such material as published reports, news stories, and company literature and documents. The information on new product introductions and their salient features are provided by the ProductScan report for the period January 2004 to October 2005. The estimates on consumer advertising expenditures are based on data compiled by TNS Media Intelligence, the leading provider of strategic advertising and marketing communications intelligence.
Secondary research information has been obtained from trade association publications, business journals, government agencies, and other publicly available information. The study involved comprehensive research of secondary sources such as company literature, databases, investment reports and reports in medical and business journals.
Table of Contents
Chapter I: Executive Summary
- Report Scope
- Methodology
- The Market
- Cough, Cold, Allergy & Sinus
- Analgesics
- First Aid
- Anti-Smoking
- Gastrointestinal
- Foot Care
- Contraceptives/Family Planning
- Factors Affecting Growth
- Revised Meth Bill Favors Retailers
- Rx-to-OTC Switches Spell Growth for Private Labels
- Creating a Competitive Difference
- Playing on price
- Innovative Delivery Systems
- No More Me-Too Versions
- Chain Drug Stores – Healthcare Destinations
- Scar Management
- Analgesics Spell Growth
- Heat Packs Offer Relief
- Reaching Out to the Hispanic Segment
- Forecasts
- Competitive Analysis
- Segment Summaries
- Analgesics
- Cough, Cold, Allergy, Sinus
- Gastro Intestinal
- First-Aid
- Eye/Contact Lens Care Products
- Foot Care Products
- Anti-Smoking Products
- Sleeping Aids
- Contraceptives/Family Planning
- Miscellaneous Remedies
- The Consumer
- Attitudes
- Marketing Dynamics
- Advertising Spend
- Marketing Initiatives
- CVS’ New Avenues for Growth
- Catering to Children
- Marketing First-Aid Store Brands and National Brands on the Same Platform
- Cross-Merchandising
- Promoting Foot Care
- Cough & Cold Store Brands Get the Extra Push
- New Product Introductions
- Package Types
- Ingredients
Chapter II: The Market
- Market Definition
- Market Growth
- Market Structure
- Cough, Cold, Allergy & Sinus
- Analgesics
- First Aid
- Anti-Smoking
- Gastrointestinal
- Foot Care
- Contraceptives/Family Planning
- Factors Affecting Growth
- Revised Meth Bill Favors Retailers
- Rx-to-OTC Switches Spell Growth for Private Labels
- Creating a Competitive Difference
- Playing on Price
- Innovative Delivery Systems
- No More Me-Too Versions
- Chain Drug Stores as Healthcare Destinations
- Scar Management
- Analgesics Spell Growth
- Heat Packs Offer Relief
- Reaching out to the Hispanic Segment
- Forecasts
Chapter III: Competitive Analysis
- Overview
- Analgesics
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading Marketers/Brands
- Internal Analgesics
- External Analgesics
- Average Price per Unit, Private Label versus Leading Marketers
- Cough, Cold, Allergy, Sinus
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading Marketers/Brands
- Cough
- Cold, Allergy & Sinus
- Nasal Products
- Average Price per Unit, Private Label versus Leading Marketers
- Gastro Intestinal
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- Gastrointestinal Liquid
- Gastrointestinal Tablets
- Average Price per Unit, Private Label versus Leading Marketers
- First-Aid
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- First-Aid Accessories
- First-Aid Treatment
- Personal Thermometers
- Average Price per Unit, Private Label versus Leading Marketers
- Eye/Contact Lens Care Products
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- Average Price per Unit, Private Label versus Leading Marketers
- Foot Care Products
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- Average Price per Unit, Private Label versus Leading Marketers
- Anti-Smoking Products
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- Average Price per Unit, Private Label versus Leading Marketers
- Sleeping Aids
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- Average Price per Unit, Private Label versus Leading Marketers
- Contraceptives/Family Planning
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- Contraceptives
- Family Planning
- Average Price per Unit, Private Label versus Leading Marketers
- Miscellaneous Remedies
- Private Label Market Growth
- Private Label versus Branded Products
- Private Label versus Leading National Marketers/Brands
- Miscellaneous Health Remedies
- Miscellaneous Health Remedy Tablets
- Average Price per Unit, Private Label versus Leading Marketers
Chapter IV: The Consumer
- Note on Simmons Survey Data and Figures
- OTC Cough, Cold, Allergy And Sinus Products
- Significant Users of Children’s Cough/Cold products
- Cough Syrup -High-Usage Populations
- Usage of OTC Store Brands For Cold/Allergy/Sinus Treatment
- East Central and West Central Region Record Heavy Usage Of Store Brands
- Sore Throat Treatment
- Usage of Store Brand Cough Syrups
- OTC Analgesic Products
- OTC Store brands for Headache & Pain Relief
- Menstrual & Pre-Menstrual Pain
- OTC Gastrointestinal Products
- Gastrointestinal Store brands
- OTC Eye Care Products
- 65+ year olds and Females — Significant Users of Eye Drops & Eye Wash
- Contact Lens Cleaning Solutions — Highest Preference Among College Grads
- OTC Family Planning products
- OTC First Aid Products
- Consumer Preference For Store Brand Antibiotics
- Bandage Usage for Store Brand
- Attitudes
Chapter V: Manufacturer Profiles
- Leiner Health Products
- Overview
- Cost: The Driving Factor
- New Developments
- Innovation
- Social Responsibility
- Perrigo Company
- Overview
- New Developments
- BioZone Laboratories Inc.
- NutraMax Products Inc.
- P.J. Noyes Company Inc.
- Ultra Tab Laboratories
- RAANI Corporation
- Overview
- New Developments
- PDK Labs Inc.
- Water Jel
- AccuMed Inc.
- American Consumer Products
- G&W Laboratories Inc.
- HUMCO Holding Group
- Ranbaxy Inc.
- Overview
- OHM Laboratories
- Taro Pharmaceuticals USA Inc.
- Overview
- New Developments
- Aaron Industries Inc.
- Alpharma Inc.
- Overview
- Alpharma U.S. Pharmaceuticals Division
- New Developments
- Hillestad Pharmaceuticals
- IVAX Pharmaceuticals Inc.
- Pharmaceutical Formulations Inc.
- Overview
- Sleep Aids
- New Developments
Chapter VI: Retailer Profiles
- Wal Mart
- Overview
- Operations
- OTC Pharmaceuticals
- New Developments
- CVS Corporation
- Overview
- Operations
- OTC Pharmaceuticals
- New Developments
- Albertson’s Inc.
- Overview
- Operations
- OTC Pharmaceuticals
- Walgreens Co.
- Overview
- Operations
- OTC Pharmaceuticals
- Rite Aid
- Duane Reade
- Safeway Stores
Chapter VII: Marketing Dynamics
- Advertising Spend
- Marketing Initiatives
- CVS’ New Avenues for Growth
- Catering to Children
- Marketing First-Aid Store Brands and National Brands on the Same Platform
- Cross-Merchandising
- Promoting Foot Care
- Cough & Cold Store Brands Get the Extra Push
- New Product Introductions
- Package Types
- Ingredients
Appendix A: Retailer Directory
Appendix B:Manufacturers Directory
List of Exhibits
Chapter I: Executive Summary
- Figure 1-1: U.S. Market Share of OTC Private Label Categories, 2005
- Table 1-1: Demographic Profile of OTC Private Label Users (Hispanics & White and Not Hispanics)
- Table 1-2: OTC Private Label Usage by Category
Chapter II: The Market
- Figure 2-1: U.S. Sales of OTC Private Label, 2000-2005
- Figure 2-2: U.S. Market Share of OTC Private Label Categories, 2005
- Table 2-1: IRI-Tracked Sales of OTC Private Label, 2000-2005
- Table 2-2: U.S. Market Shares of OTC Private Label, 2000-2005
- Table 2-3: Demographic Profile of OTC Private Label Users (Hispanics & White and Not Hispanics)
- Figure 2-3: U.S. Projected Sales for OTC Private Label, 2005-2010
Chapter III: Competitive Analysis
- Figure 3-1: IRI-Tracked Sales of Private Label OTC Analgesics, 2000-2005
- Figure 3-2: Performance of Private Label OTC Analgesics versus Branded Products
- Table 3-1: Sales of OTC Internal Analgesic, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-2: Sales of OTC Internal Analgesic, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-3: Sales of OTC External Analgesic, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-4: Sales of OTC External Analgesic, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-5: Average Price per Unit of Analgesics, Private Label versus Leading Marketers, 2004-2005
- Figure 3-3: IRI-Tracked Sales of Private Label OTC Cough, Cold, Allergy & Sinus, 2000-2005
- Figure 3-4: Sales of Private Label OTC Cough, Cold, Allergy & Sinus versus Branded Products
- Table 3-6: Sales of OTC Cough, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-7: Sales of OTC Cough, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-8: Sales of OTC Cold, Allergy & Sinus, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-9: Sales of OTC Cold, Allergy & Sinus, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-10: Sales of OTC Nasal Products, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-11: Sales of OTC Nasal Products, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-12: Average Price per Unit of Cough, Cold, Allergy & Sinus, Private Label versus Leading Marketers, 2004-2005
- Figure 3-5: IRI-Tracked Sales of Private Label OTC Gastro Intestinal, 2000-2005
- Figure 3-6: Performance of Gastrointestinal Private Label OTC versus Branded Products
- Table 3-13: Sales of OTC Gastrointestinal Liquid, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-14: Sales of OTC Gastrointestinal Liquid, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-15: Sales of OTC Gastrointestinal Tablets, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-16: Sales of OTC Gastrointestinal Tablets, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-17: Average Price per Unit of Gastro Intestinal Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-7: IRI-Tracked Sales of Private Label OTC First-Aid 2000-2005
- Figure 3-8: Performance of First Aid Private Label OTC versus Branded Products
- Table 3-18: Sales of OTC First-Aid Accessories, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-19: Sales of OTC First-Aid Accessories, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-20: Sales of OTC First-Aid Treatment, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-21: Sales of OTC First-Aid Treatment, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-22: Sales of OTC Personal Thermometers, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-23: Sales of OTC Personal Thermometers, Private Label Brands versus Leading National Brands 2000-2005
- Table 3-24: Average Price per Unit of First Aid Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-9: IRI-Tracked Sales of Private Label OTC Eye/Contact Lens Care Products, 2000-2005
- Figure 3-10: Performance of Eye/Contact Lens Care Product Private Label OTC versus Branded Products
- Table 3-25: Sales of OTC Eye/Contact Lens Care, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-26: Sales of OTC Eye/Contact Lens Care, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-27: Average Price per Unit of Eye Care Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-11: IRI Tracked Sales of Private Label OTC Foot care, 2000-2005
- Figure 3-12: Performance of Foot Care Products, Private Label OTC versus Branded Products
- Table 3-28: Sales of OTC Foot Care, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-29: Sales of OTC Foot Care, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-30: Average Price per Unit of Foot Care Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-13: IRI-Tracked Sales of Private Label OTC Anti-Smoking Products 2000-2005
- Figure 3-14: Performance of Anti-Smoking Products, Private Label OTC versus Branded Products
- Table 3-31: Sales of OTC Anti-Smoking, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-32: Sales of OTC Anti-Smoking, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-33: Average Price per Unit of Anti-Smoking Products, Private Label versus Leading Marketers, 2004-2005
- Figure 3-15: IRI-Tracked Sales of Private Label OTC Sleeping Aids, 2000-2005
- Figure 3-16: Performance of Sleeping Aid Products, Private Label OTC versus Branded Products
- Table 3-34: Sales of OTC Sleeping Aid, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-35: Sales of OTC Sleeping Aid, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-36: Average Price per Unit of Sleeping Aids, Private Label versus Leading Marketers, 2004-2005
- Figure 3-17: IRI-Tracked Sales of Private Label OTC Contraceptives/Family Planning, 2000-2005
- Figure 3-18: Performance of Contraceptives/Family Planning Products, Private Label OTC versus Branded Products
- Table 3-37: Sales of OTC Contraceptives, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-38: Sales of OTC Contraceptives, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-39: Sales of OTC Family Planning, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-40: Sales of OTC Family Planning, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-41: Average Price per Unit of Contraceptives/Family Planning, Private Label versus Leading Marketers, 2004-2005
- Figure 3-19: IRI-Tracked Sales of Private Label OTC Miscellaneous Remedies, 2000-2005
- Figure 3-20: Performance of Miscellaneous Remedies Products, Private Label OTC versus Branded Products
- Table 3-42: Sales of OTC Miscellaneous Health Remedies, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-43: Sales of OTC Miscellaneous Health Remedies, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-44: Sales of OTC Miscellaneous Health Remedy Tablets, Private Label Marketers versus Leading National Marketers, 2000-2005
- Table 3-45: Sales of OTC Miscellaneous Health Remedy Tablets, Private Label Brands versus Leading National Brands, 2000-2005
- Table 3-46: Average Price per Unit of Miscellaneous Remedies, Private Label versus Leading Marketers, 2004-2005
- Table 3-46: Average Price per Unit of Miscellaneous Remedies, Private Label versus Leading Marketers, 2004-2005
- Table 3-46: Average Price per Unit of Miscellaneous Remedies, Private Label versus Leading Marketers, 2004-2005
Chapter IV: The Consumer
- Table 4-1: Demographic Profile of Cough, Cold, Allergy And Sinus (Non-Prescription) Product Users
- Table 4-2: Demographic Profile of Sore Throat (Non-Prescription) Product Users
- Table 4-3: Demographic Profile of Children’s Cough/Cold (Non-Prescription) Product Users
- Table 4-4: Demographic Profile of Cough Syrup (Non-Prescription) Users
- Table 4-5: Demographic Profile of Cold/Allergy/Sinus (Non-Prescription) Store Brand Users
- Table 4-6: Demographic Profile of Sore Throat (Non-Prescription) Store Brand Users
- Table 4-7: Demographic Profile of Cough Syrup (Non-Prescription) Store Brand Users
- Table 4-8: Demographic Profile of Children’s Fever/Pain Relievers (Non-Prescription) Household Users
- Table 4-9: Demographic Profile of Headache & Pain Relievers (Non- Prescription) Store Brand Users
- Table 4-10: Demographic Profile of Female Population, Which Had Menstrual/ Pre-Menstrual Pain in Last 12 Months, May 2004 – May 2005
- Table 4-11: Demographic Profile of Menstrual & Pre-Menstrual Pain Reliever Product Users, by Kind, Non-Prescription and Prescription
- Table 4-12: Demographic Profile of Laxatives (Non-Prescription) Users
- Table 4-13: Demographic Profile of Laxatives (Non-Prescription) Store Brand Users
- Table 4-14: Demographic Profile of Eye Drops & Eye Wash (Non-Prescription) Users
- Table 4-15: Demographic Profile of Contact Lens Cleaning Solution Users
- Table 4-16: Demographic Profile of Condom Users
- Table 4-17: Demographic Profile of Antibiotic (Non-Prescription) Store Brand Users
- Table 4-18: Demographic Profile of Store Brand Bandage (Non-Prescription) Users
- Table 4-19: U.S. Consumer Attitude Toward OTC Medicine Products
- Table 4-20: Demographic Profiles of Cold/Allergy/Sinus (Non-Prescription) Product Users, Based on Attitude
- Table 4-21: Demographic Profiles of Sore Throat (Non-Prescription) Products Users, Based on Attitude
- Table 4-22: Demographic Profiles of Cough Syrup (Non-Prescription) Users, Based on Attitude
- Table 4-23: Demographic Profile of Headache & Pain Relievers (Non- Prescription) Product Users, Based on Attitude
- Table 4-24: Demographic Profile of Eye Drop & Eye Wash (Non-Prescription) and Contact Lens Cleaning Solution Users, Based on Attitude
- Table 4-25: Demographic Profile of First Aid Bandages /Antibiotic (Non- Prescription) Products Users, Based on Attitude
Chapter V: Manufacturer Profiles
- Figure 5-1: Sales of Leiner Health Products Inc.’s OTC Segment, 2003-2005
- Figure 5-2: Sales of Perrigo Company OTC Segment, 2003-2005
- Figure 5-3: Sales of Taro Pharmaceuticals Inc., 2002-2004
- Figure 5-4: Sales of Alpharma Inc., 2002-2004
- Table 5-1: IVAX Product Offereings in the Cough and Cold Market
- Figure 5-5: Sales of IVAX Inc., 2002-2004
- Figure 5-6: Sales of Pharmaceuticals Formulation Inc., 2002-2004
Chapter VI: Retailer Profiles
- Figure 6-1: Annual Revenues of Wal Mart, 2002-2005
- Figure 6-2: Annual Revenues of CVS Corporation, 2001-2004
- Figure 6-3: CVS Corporation Sales, by Category, 2004
- Figure 6-4: Annual Revenues of Albertson’s Inc., 2002-2005
- Figure 6-5: Annual Revenues of Walgreen Co., 2002-2005
- Figure 6-6: Walgreen Co. Sales, by Category, 2005
- Figure 6-7: Annual Revenues of Rite Aid, 2002-2005
- Figure 6-8: Rite Aid Sales, by Category, 2005
- Figure 6-9: Annual Revenues of Duane Reade, 2001-2004
- Figure 6-10: Annual Revenues of Safeway Stores, 2001-2004
Chapter VII: Marketing Dynamics
- Table 7-1: Ad Spend of U.S. Drug Stores, January-December 2004
- Table 7-2: Top Private Label OTC Marketers, based on the Number of SKUs Introduced, January 2004 – October 2005
- Table 7-3: Top Private Label OTC Category Terms, based on the Number of SKUs Introduced, January 2004 – October 2005
- Table 7-4: New Product Introductions in Private Label OTC, by Select Category Term (Cough & Congestion Relief/ First Aid), January 2004 – October 2005
- Table 7-5: New Product Introductions in Private Label OTC, by Select Package Tags, January 2004 – October 2005
- Table 7-6: New Product Introductions in Private Label OTC, by Select Package Types, January 2004 – October 2005
- Table 7-7: New Product Introductions in Private Label OTC, by Ingredients, January 2004 – October 2005
