4 Key Components to a Winning Go-To-Market Strategy

Crafting a successful go-to-market (GTM) strategy in the laboratory diagnostic industry requires strategic planning and meticulous execution. It’s more than just bringing a product to market—it’s about aligning your offering with market needs, targeting the right audience, and positioning your brand for success. In this blog, we explore the essential steps and strategies necessary to […]

Immunoassays: A $27 Billion Market of Intrigue and Opportunity

The global market for lab-based immunoassays, inclusive of both infectious disease and non-infectious disease analytes and instruments, reached $27 billion in 2023 and is forecast to experience modest growth in the foreseeable future. The findings are based on data published in In Vitro Diagnostics Business Outlook, 2024, a bi-monthly newsletter focused on global IVD products […]

IVD in Egypt: $440 Million Market Lead by Immunodiagnostic and Molecular Diagnostic Growth

In Egypt, like many other countries, the elderly population is growing rapidly, increasing at a rate of 5.1% annually, which is more than double the growth rate of the total population. This demographic shift, coupled with a large rural population requiring satellite care and mobile services, poses significant challenges for the healthcare system, according to […]

Momentum in Multiplex Testing for IVD

Diagnostic testing is now a cornerstone of healthcare, assisting physicians in diagnosing conditions and prescribing treatments. Demand for in vitro diagnostic (IVD) testing has remained strong across various segments, with sales generally increasing throughout 2023. Global IVD market sales surpassed $100 billion in 2023, according to In Vitro Diagnostic (IVD) Trends and Market Update: March […]

Defining the Molecular Point of Care (mPOC) Market in 2024

Defining the molecular point of care (mPOC) market is the first step in market-sizing this segment. The mPOC market refers to the use of molecular diagnostic tests at or near the patient’s location to enable rapid and actionable clinical decisions. These tests typically involve the detection of nucleic acids (DNA or RNA) from pathogens or […]

Cancer, Obesity, Diabetes, and Cardiovascular Disease Drive South Korea’s IVD Investment

South Korea ranks as the fifth largest health market in the Asia Pacific region, following China, Japan, Australia, and India.. South Korea’s investment in healthcare, medical devices, and diagnostics is driven by the burden of obesity, diabetes, cardiovascular disease, and cancer. The country’s business environment for medical devices and equipment is favorable and streamlined for […]

Non-COVID-19 Vaccines Get Post-Pandemic Boost

Infectious diseases are some of the deadliest diseases that pose a significant risk to human life. Since the advent of the pandemic, scientists worldwide have intensified research and development of preventative vaccines that will hopefully combat existing and new infectious disease threats. Because of this dedicated focus, the global market for human preventive vaccines experienced […]

Medical Devices: A Clearer Look at X-Ray Imaging

The evolving healthcare landscape, influenced by factors such as expanded health insurance coverage from the Affordable Care Act, rising acute and chronic illness rates, and modernization of healthcare facilities, is driving growth in medical imaging products. While cost containment efforts may impact pricing, tests improving therapeutic outcomes are expected to thrive. In Kalorama Information’s report […]

Liquid Biopsy on Frontlines as Prostate Cancer Concerns Escalate

Each year, tens of thousands of men succumb to prostate cancer, a disease with an almost 100% survival rate when diagnosed early. According to a recent article by Fortune, rates of prostate cancer, America’s second-deadliest cancer in men, are on the rise. Since 2014, the U.S. has seen a 3% annual increase in diagnoses of […]

What’s Driving and Restricting Out-of-Pocket Healthcare Spending in the U.S.

Over the next five years, projections indicate a continued increase in total consumer out-of-pocket expenditures for healthcare, maintaining the upward trajectory observed in recent years. Despite a temporary slowdown during the COVID-19 pandemic of 2020 and 2021, the historical trend resumed in 2022 and persisted through 2023, with expectations for ongoing growth. These insights stem […]