Custom Competitive Intelligence (CI) Research: A New Strategic Imperative For Lab Diagnostics Companies
The lab diagnostics industry is evolving at an unprecedented pace, driven by shifting regulations, decentralized testing growth, and rapid advancements in molecular and point-of-care technologies. Companies relying on outdated anecdotal insights or outdated data risk falling behind in a competitive landscape where market shifts and customer demands evolve in real time. “Custom Competitive Intelligence (CI) Research is no longer a luxury – it’s a strategic imperative,” states Dameka Williams, MBA, VP of Market Intelligence Insights.
“Custom Competitive Intelligence (CI) Research is no longer a luxury—it’s a strategic imperative.”
— Dameka Williams, MBA, VP of Market Intelligence Insights
Unlike generic industry reports, Custom CI research provides targeted, evidence-based insights into competitor strategies, reimbursement trends, and emerging market opportunities—helping diagnostics companies differentiate products, optimize R&D investments, and strengthen market positioning.
In this blog, we’ll explore:
✅ Why Custom CI Research is Essential for Lab Diagnostics Companies
✅ The Risks of Overlooking Competitive Intelligence
✅ High-Impact Use Cases in Lab Diagnostics
✅ How to Leverage CI for Smarter Business Decisions
Click to Download the Free Custom CI for Lab Diagnostics Infographic
Why Custom Competitive Intelligence Research Matters in Lab Diagnostics
Custom CI research goes beyond basic market data—it delivers actionable intelligence specific to your business challenges. Unlike off-the-shelf reports, custom research is tailored to competitor strategies, emerging diagnostics trends, and shifting reimbursement landscapes.
How CI delivers measurable impact for lab diagnostics companies:
- Competitive Benchmarking – Understand how your test offerings compare to competitors in molecular diagnostics, clinical chemistry, immunoassays, and POCT.
- Market Positioning & Segmentation – Identify which competitors dominate key diagnostic segments and why.
- Customer & Lab Adoption Trends – Learn how hospitals, reference labs, and independent facilities make buying decisions.
- Technology & Test Utilization Insights – Track adoption rates of next-generation diagnostics and decentralized testing.
- Regulatory & Reimbursement Analysis – Stay ahead of policy shifts impacting lab budgets and test reimbursement.
- Risk Mitigation: Proactively adjust to regulatory changes, emerging players, and market disruptions.
📌 Industry Insight: Custom CI insights improve market positioning for lab diagnostics companies by 35%. [Custom CI for Lab Diagnostics Infographic]
The Hidden Costs of Not Investing in CI Research
Many lab diagnostics manufacturers operate reactively, making critical business decisions based on limited or outdated intelligence. The consequences?
- Missed Market Opportunities – Failing to identify gaps in high-growth diagnostic segments.
- Slow Adoption of New Technologies – Investing in tests with low market demand while competitors capitalize on emerging needs.
- Strategic Blind Spots – Overlooking new diagnostic technologies, regulatory changes, and shifts in lab purchasing behavior.
📌 Proof-Point: Companies investing in Custom CI research see 2X faster test adoption rates. [Custom CI for Lab Diagnostics Infographic]
High-Impact Use Cases for Custom CI in Lab Diagnostics
Custom CI isn’t a one-size-fits-all approach. It’s designed to answer the very specific business questions that other research simply cannot address.
1. Competitive Benchmarking: How Does Your Diagnostics Portfolio Stack Up?
Understanding how your test offerings compare to competitors is critical to pricing, reimbursement, and R&D. With custom CI research, diagnostics companies can:
- Benchmark competitor pricing models, regulatory approvals, and test accuracy claims.
- Analyze competitor commercialization strategies & distribution channels.
- Assess reimbursement trends and regulatory challenges affecting test adoption.
📌Client Case Study: A lab equipment manufacturer lacked competitive intelligence on test adoption in hospital vs. independent labs. Conducted custom research on test utilization trends, vendor preferences, and reimbursement factors, leading to a 15% increase in market share. [Custom CI for Lab Diagnostics Infographic]
2. Understanding Market Positioning & Identifying Growth Opportunities
CI research helps diagnostic companies assess market share, customer preferences, and strategic positioning.
- Map out competitor strengths & customer lab preferences.
- Identify high-growth diagnostic test segments.
- Pinpoint which market segments are under-served.
📌 Industry Insight: Companies using Custom CI insights optimize their diagnostics market positioning by 35%. [Custom CI for Lab Diagnostics Infographic]
3. Market Disruptions & Technology Shifts
The diagnostics market is shifting rapidly, driven by regulatory changes, reimbursement updates, and decentralized testing growth. CI research enables companies to:
- Track emerging diagnostic technologies & funding shifts.
- Monitor reimbursement adjustments & test pricing fluctuations.
- Anticipate new regulations impacting lab-developed tests (LDTs) & molecular diagnostics.
📌 Example: Companies using custom CI insights in diagnostics have allocated R&D budgets 2X more efficiently toward high-growth test areas. [Custom CI for Lab Diagnostics Infographic]
4. Customer Buying Behavior: What Drives Lab Adoption?
Understanding why labs, hospitals, and diagnostic networks choose certain tests is critical for refining sales and marketing strategies.
- Conduct in-depth interviews with lab directors & decision-makers.
- Analyze purchasing trends in reference labs vs. hospital-based diagnostics.
- Adjust test menu offerings based on real-world customer insights.
📌 Example: A diagnostics company learned that pricing misalignment was a key barrier to test adoption. By benchmarking competitor pricing & reimbursement models, they adjusted their strategy and saw a 20% revenue increase within six months! [Custom CI for Lab Diagnostics Infographic]
The Tangible Benefits of CI Research for Lab Diagnostics Companies
When implemented effectively, custom competitive intelligence (CI) research delivers measurable results and real-world impact.
- Optimized Market Positioning: Ensure your diagnostics portfolio stands out against competitors.
- Smarter R&D Investments: Align test development with high-growth diagnostic segments.
- Stronger Pricing & Reimbursement Strategies: Use real-world competitor benchmarks to drive revenue.
- Increased Test Adoption: Gain 30% more market share through CI-backed insights.
📌 Industry Insight: Diagnostics firms leveraging custom CI research outperform their competitors in revenue growth. [Custom CI for Lab Diagnostics Infographic]
How Kalorama’s Custom CI Research Drives Smarter Business Decisions
At Kalorama Information, we specialize in Custom Competitive Intelligence Research tailored to the needs of lab diagnostics companies. With years of deep experience and recognition, our approach combines primary and secondary research on competitors, reimbursement, and customer adoption.
Ready to start your custom CI journey? Request your free market assessment and consultation to connect with one of our experts. We’ll work closely with you to configure a study that strikes the right balance between depth and breadth, quantitative and qualitative insights, urgency and precision.
