This report on the U.S. market for over-the-counter (OTC) pediatric medications presents an in-depth analysis of the performance of non-prescription pediatric drugs and other selected pediatric healthcare products in the marketplace. The analysis captures the performance of the market players, categories, and leading brands in terms of revenue growth and volume growth in several categories of medication, including
- cough/cold allergy sinus products;
- first aid products;
- internal analgesic products, and
- other pediatric products (chest rubs, nasal products and bedwetting remedies).
In addition to detailed sales and market share figures by brand and marketer, the report also identifies key issues, drivers, challenges, regulations, and trends affecting the marketplace, details the demographics of the various brand users, provides insight in usage pattern of the pediatric OTC products, and profiles 12 leading marketers.