Description
Customer experience in the clinical diagnostics industry is increasingly a target for improving overall customer satisfaction and a potential opportunity for differentiation beyond product performance, service plans, and price. This Kalorama Information report is an essential tool to learn how the in vitro diagnostics industry is seen from the point of view of their customers.
Kalorama conducted a 2020 survey of laboratory instrument users in the United States, Canada and Europe (included in respondents are lab managers, lab directors, clinical coordinators, lab scientists, lab technicians, lab technologists, medical directors and others). This report is based on the results of that survey and includes customer experience questions related to COVID-19.
Get the edge by learning what your customers think of your product, your brand, your marketing, your presentation and your service.
In this report, clinical diagnostics vendors are scored based on how satisfied their customers are on a wide range of touchpoints. Results are presented in aggregate (Industry Average) and at the vendor level. Additionally, this report identifies the relative importance of factors contributing to positive overall customer experiences so vendors can identify strengths to leverage and weaknesses to target (Quadrant Analysis).
Vendors Covered in This Survey
The vendors covered in this survey were selected by respondents and include the following:
Abbott
ACEA Bioscience
Agilent
ALPCO Diagnostics
Asuragen
AutoGenomics
BD Biosciences
Beckman Coulter
bioMérieux
Bio-Rad
Bruker
Cepheid
DiaSorin
Diatron
EKF Diagnostics
ERBA Diagnostics
Exosome Diagnostics
GenMark Diagnostics
HORIBA Medical
Illumina
Luminex
Miltenyi Biotec
Mindray
NanoString
Ortho Clinical Diagnostics
Panasonic
PerkinElmer
Philips
QIAGEN
QuanDX
Quidel
Randox
Roche
SCIEX
Sekisui Diagnostics
Siemens Healthineers
Singulex
Sysmex
Theradiag
Thermo Fisher Scientific
Vela Diagnostics
Verbatims from laboratorians are also provided to give more insight into their perspectives on the attributes which make up each touchpoint.
The complete customer experience for the clinical diagnostic industry is composed of multiple touchpoints, or interactions, between customer and vendor, and each touchpoint represents a branding opportunity. The customer experience model in this report arranges key touchpoints chronologically and within the following larger categories of the purchasing life cycle: pre-purchase experience, product experience, and post-purchase experience.
There are hundreds of datapoints in this survey. In addition to the PDF & Power Point summary files, you will also receive a Tableau Data file which allows you to dive deeper into the data, viewing vendor performance on attributes, touchpoints, and their profiles, as well as allowing filtering to individual segments of interest.
In addition to customer feedback, marketers will learn useful information about vendor positions among survey respondents, test volumes for hospital labs and reference laboratories, and how point of care (POC) is impacting lab-based test usage.
The ability to get more hands on with the data can be helpful for creation of presentations to internal audiences and focusing on either your brand’s performance or their performance of a competitor to better understand areas for improvement or opportunity.
Section 1: Overview
Customer Experience Model for Clinical Diagnostics
Touchpoint Attributes
Performance at Each Touchpoint
Delivering a Positive Customer Experience
Section 2: Clinical Diagnostic Vendor Rankings
Customer Experience Scores:
Product Awareness
Product Knowledge
Product Selection
Product Integrity
Service Provided
Support Provided
Satisfaction and Loyalty
Relative Importance of Touchpoints – All
Service Rating Areas:
Availability of New Testing
Customer Service and Field Engineer Support
Timeliness of Delivery
Company Rank by COVID-19 Response
Section 3: Methodology and Demographics
Methodology
Demographics
