Retail Clinics: Consumer Attitudes Results of the 2013 Kalorama Survey – Retail clinics are medical settings located in a retail store. They are not free standing and do not offer all medical services. Yet they provide an option for busy Americans seeking a convenient option for basic healthcare needs such as vaccinations or cold remedies. Kalorama Information has published several studies on retail clinics since 2007. Over the past few years, we have analyzed the economic performance of stores and opportunities for suppliers.
In this report, Kalorama Information survey’s those consumers who use retail clinics or who may consider using a clinic. Kalorama Information conducted an online panel of 2,000 U.S. Adults, age 18 and over Feb 20 to March 9, 2013 querying on a variety of topics: Have they used a retail clinic? If so, were they satisfied? If not, would they consider using one? We also asked a few questions related to their usage of other products and stores to offer clues for those locating retail clinics. The sample composition was representative of the national population by gender, age bracket, geographic region, race/ethnicity, household income bracket, and presence of children in the household.
The and provides retail clinic industry, investors and suppliers with the following information and more:
- How likely are Americans to have used a retail clinic?
- What condition did retail clinic visitors seek treatment for?
- What are the demographics of those who use a retail clinc?
- Would those who haven’t used a retail clinic consider it?
- What would be the better locations for new retail clinics?
- What type of people should the retail clinic industry target.
The report confirms some expecations about retail clinics, but also confounds some of the common assertions about retail clinic customers, and provides a basis for industry-watchers to conduct business planning and develop a strategic marketing plan.